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    <title>Silva Ventures — notes &amp; updates</title>
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    <description>Notes and launches from Silva Ventures, a one-person product studio in the Netherlands.</description>
    <language>en</language>
    <lastBuildDate>Thu, 22 Oct 2026 09:00:00 +0000</lastBuildDate>
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      <title>How StorePeek works: building an AI conversion audit</title>
      <link>https://silvaventures.space/notes/building-storepeek/</link>
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      <pubDate>Thu, 22 Oct 2026 09:00:00 +0000</pubDate>
      <category>Build notes</category>
      <description>How StorePeek loads a store like a real shopper, why the AI reviews screenshots instead of code, and how every issue ends up ranked by severity.</description>
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      <title>Friction blindness: why you can&#x27;t see what&#x27;s wrong with your own store</title>
      <link>https://silvaventures.space/notes/friction-blindness/</link>
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      <pubDate>Thu, 22 Oct 2026 09:00:00 +0000</pubDate>
      <category>Conversion</category>
      <description>Why store owners stop noticing the problems that cost them sales, and five practical ways to see your online store with fresh eyes.</description>
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      <title>10 small things on mobile product pages that quietly cost sales</title>
      <link>https://silvaventures.space/notes/mobile-product-page-leaks/</link>
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      <pubDate>Thu, 22 Oct 2026 09:00:00 +0000</pubDate>
      <category>Conversion</category>
      <description>Ten common mobile product page problems, from a hidden add-to-cart button to surprise shipping costs, with a concrete fix for each.</description>
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      <title>Audits, heatmaps or A/B tests: what a small store actually needs</title>
      <link>https://silvaventures.space/notes/audits-vs-heatmaps-vs-ab-tests/</link>
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      <pubDate>Thu, 22 Oct 2026 09:00:00 +0000</pubDate>
      <category>CRO</category>
      <description>Conversion audits, heatmaps and A/B tests compared: what each needs to work, what it tells you, and the right order for a small online store.</description>
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