Field notes
Notes from building and running small products, and what they teach about online stores: what makes shoppers buy, and what quietly stops them.
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Notes from building and running small products, and what they teach about online stores: what makes shoppers buy, and what quietly stops them.
Why it takes screenshots instead of reading code, what the AI is good and bad at, and how every issue ends up ranked by severity.
You know where everything is, you’re on fast wifi and you dismissed the pop-up months ago. Your customers didn’t.
A hidden add-to-cart button, a chat bubble over the price, shipping costs that only show up at checkout.
Three ways to improve conversion, what each needs to work, and the order that makes sense when traffic is limited.